Ranking Fixer Technical SEO Consultant in Canada
I audit and fix the technical problems that keep Canadian websites from ranking: pages Google will not index, slow mobile pages, broken migrations and the bilingual setups that make English and French versions compete with each other.
Ranking Fixer is remote, with no Canadian office. I work one to two hours ahead of Toronto and Ottawa, so the working day is the same as yours.
Technical SEO problems specific to Canadian websites
- Bilingual
English and French versions
Missing or wrong hreflang, translated pages that share one URL, and language redirects that hide French pages from Google.
- Quebec
New French pages to index
Stores that add French to sell in Quebec double their pages. Machine-translated copies often end up "crawled - currently not indexed".
- Canada and US
The wrong country ranking
US pages showing to Canadians, or the reverse, when prices, currency and hreflang for en-CA and en-US are not set.
- Locations
Office and store pages
Location pages across provinces that only swap the city name and get treated as duplicates.
Bilingual English and French sites: the setups and their SEO effect
| Setup | Example | SEO effect |
|---|---|---|
| Folders | example.ca/en/ and example.ca/fr/ | Recommended in most cases: one domain, shared authority, clear hreflang pairs |
| Subdomains | en.example.ca and fr.example.ca | Works, but each subdomain builds signals more separately |
| Separate domains | One domain per language | Two sites to maintain and link; only worth it for distinct brands |
| Same URL, language by cookie or script | example.ca switching text in the browser | Google indexes one language only; the other is invisible in search |
SEO audits for Toronto, Vancouver and Ottawa businesses
The work is the same in every city, because it happens in the code and in Google Search Console. What changes is the time zone and the market:
- Toronto and Ottawa: Eastern time, one to two hours behind me, so the full working day overlaps.
- Vancouver: Pacific time, four to five hours behind me, so your morning is my afternoon.
- Calgary and Edmonton: Mountain time, with most of the afternoon in common.
If your business is a law firm, an online store or an agency, the law firm, ecommerce and white label pages explain the problems specific to each.
Questions from Canadian businesses
Do you work with Canadian businesses remotely?
Yes. Ranking Fixer is a remote consultancy: I work from Brazil, one to two hours ahead of Toronto and Ottawa, so the working day overlaps with Eastern Canada and most of the afternoon with Vancouver. Audits, fixes and calls happen online, and there is no local office.
Do I need a French version of my website?
If you sell to consumers in Quebec, the Charter of the French Language, as amended by Bill 96, generally requires your commercial information, including the website, to be available in French. Confirm what applies to your business with a lawyer. My part is the technical side: URLs, hreflang and indexing of both language versions.
How should English and French pages be set up for SEO?
Give each language its own URL, for example /en/ and /fr/ folders, link each page to its translation with hreflang tags for en-CA and fr-CA, and let visitors switch languages instead of redirecting them by location. Googlebot crawls mostly from the United States, so automatic redirects can hide the French version from Google.
Should a Canadian business use a .ca or a .com domain?
A .ca domain tells Google the site targets Canada, which helps when your customers are all Canadian. A .com works for both countries but needs clear signals, like Canadian prices, addresses and hreflang for en-CA, when it also serves the United States. Changing domains later is a migration, so decide before investing in links.
What does a technical SEO audit include for a Toronto business?
The same audit as anywhere: indexing, crawling, rendering, Core Web Vitals, structured data and site architecture. For Canadian sites it also checks the English and French versions, Canada and US targeting, and the local business data on each location page.
Send your Canadian website
Email the site, the city and, if it has one, the French version. I reply with the technical issues I see and how I would fix them.
- Email: calebe.development@gmail.com
- WhatsApp: +55 11 98838-5247
- Who replies: Calebe Araujo, the developer who does the work
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