Technical SEO consultant and developer
Technical SEO fixes for sites that should be ranking
Ranking Fixer finds the technical problems that keep a website out of Google, like pages that are not indexed, failing Core Web Vitals or a migration that broke redirects, and fixes them in the code. The diagnosis and the fix come from the same person.
I am Calebe Araujo, a full-stack developer and tech lead. I write production code every day, so the fixes I recommend are the fixes I can ship.
What is keeping your site off Google?
Start with the symptom. Each page explains the usual causes and how I fix them.
- Not on Google
My website is not showing up on Google
The site is live, but searching for the business name or the service brings nothing, or only some pages.
- Indexing
Search Console says pages are not indexed
Crawled or discovered but not indexed, page with redirect, duplicate canonical, soft 404 or 5xx errors.
- Speed
Core Web Vitals assessment failed
LCP, INP or CLS in red on mobile, a slow site that loses visitors before the page even loads.
- Traffic drop
Traffic dropped after a redesign or migration
New site, new platform or new domain, and organic traffic fell. Usually redirects, canonicals or lost content.
- Not sure
I do not know what is wrong
Rankings stalled or fell and nobody can say why. A technical SEO audit finds the cause before anyone guesses.
Technical SEO services
Technical SEO audit
Crawl, Search Console data, rendering and speed, turned into a list of fixes ranked by impact.
Core Web Vitals fixes
LCP, INP and CLS fixed at the source: images, fonts, scripts, server response and layout.
Google indexing fixes
Pages that Google crawls but will not index, redirect and canonical errors, soft 404s and 5xx.
SEO website migration
Redirect maps and launch checks for redesigns, new platforms and domain changes, plus recovery.
Why a developer, and not just a report
Most technical SEO audits end as a long document. Then the findings wait in a developer's queue, get misread, or are implemented halfway. Months later the same errors are still in Search Console.
Ranking Fixer closes that gap. I audit the site, decide what matters for search and implement the fixes in the code, the theme or the CMS. When your team owns the code, I write the changes as tasks a developer can ship without guessing.
- One person from diagnosis to fix: nothing is lost between the SEO and the developer.
- Fixes ranked by impact: the first changes are the ones that move indexing and traffic.
- Checked after launch: every fix is validated in Search Console and in real speed data.
- No long contract: fix what is broken first, then decide if you need more.
How it works
- Send the URL. Email the site and a line about what is wrong. I check it before replying.
- Audit. With read access to Search Console, I find the technical causes and rank them by impact.
- Fix. I implement the changes, or hand your developers tasks that are ready to ship.
- Verify. Fixes are validated in Search Console, and speed is checked in field data.
Who it is for
- Agencies
White label technical SEO
Technical audits and code-level fixes delivered under your agency's brand.
- Law firms
Technical SEO for law firms
Practice area pages, multiple offices, attorney schema and redesigns that keep rankings.
- Online stores
Ecommerce technical SEO
Faceted navigation, product variants, unindexed collections and platform migrations.
- Canada
Technical SEO in Canada
Bilingual English and French sites, Canada and US targeting, Eastern time working hours.
- New Zealand
Technical SEO in New Zealand
Sites serving New Zealand and Australia, slow overseas hosting, launches during NZ night.
Results you can check
No invented case studies. These are numbers from my own work, and the last one you can test right now.
- 8 s → 1 s page load after migrating legacy systems to Angular and Svelte
- 25 sites integrated in a microservices CRM I designed and built
- 60+ landing pages and business websites shipped with technical SEO
- 100/100 Lighthouse scores on calebearaujo.com.br, mobile and desktop
More about the person behind the work on the about page.
Technical SEO guides
Fix it yourself first, if you prefer. These guides explain the most common problems step by step.
Frequently asked questions
What is considered technical SEO?
Technical SEO is everything that decides whether Google can crawl, render, index and understand a website: server responses, redirects, canonical tags, sitemaps and robots rules, page speed and Core Web Vitals, structured data, internal links and how JavaScript content is delivered. Content and links only count after this layer works.
Why is my SEO not working?
When good content does not rank, the cause is often technical: pages that are not indexed, a noindex tag left from development, canonicals pointing to the wrong URL, redirects lost in a migration or a site too slow on mobile. The first step is checking Google Search Console to see which of these is happening.
Do you only send a report, or do you fix the issues?
Both. I am a developer, so after the audit I can implement the fixes myself in the code, the theme or the CMS. If your team prefers to do the work, you get developer-ready tasks with the exact change, the reason and how to check it.
Is it worth hiring someone for technical SEO?
It is worth it when the problem is technical and costs traffic or leads: a site that is not indexed, a migration that lost rankings or pages that fail Core Web Vitals. In those cases, fixing the cause is faster and cheaper than producing more content that Google still cannot see.
Where are you based, and do you work with US companies?
I work remotely from Sorocaba, Brazil, in a time zone one to two hours ahead of US Eastern time, so working hours overlap with the US. Ranking Fixer takes projects from businesses and agencies in the United States and other English-speaking countries.
Send me the site that is not ranking
Email the URL and a line about what is wrong. I look at the site before replying, so the first answer already says what I would check and fix.
- Email: calebe.development@gmail.com
- WhatsApp: +55 11 98838-5247
- Who replies: Calebe Araujo, the developer who does the work
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